Successful AI-Driven Marketing and Product Innovation

This BIP offers a comprehensive exploration of the principles and practices essential for successful product innovation, leveraging the capabilities of AI.

Students will gain a profound understanding of the product innovation process, encompassing market analysis, competitor assessment, customer insights, and the creation of compelling product concepts. This BIP offers a dynamic learning experience, empowering participants to drive innovation in fast-paced business environments.

The online sessions immerse students in key concepts and practical exercises essential for understanding and driving product innovation. At HAMK, students apply theory to create innovative product ideas for honing skills in teamwork, research, ideation, and presentation, preparing them for real-world product innovation challenges.

Date:

2nd of March 2026 to 27th of March 2026

Language of instruction:

English

3 ECTS credits
Academic recognition:

To be defined by each higher education institution.
Generally, most students will have this BIP certified in their diploma supplement as a minimal condition.

Eligible participants:

This BIP is designed for second-year students in Business Management or related fields, such as Marketing, Design, and Communication, particularly those with an interest in product innovation. Participants are expected to have completed at least one introductory marketing course and to be familiar with basic marketing concepts, including segmentation, target audience, positioning, and the marketing mix. The course is open to RUN-EU students in their second year of studies.

How to apply:

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Deadline for applications: 16th of January 2026

Programme at a glance

Week 1 - Get to know the team and the challenge (online)
03 Mar 2026 :
Week 2 - Gather market information (online)
09 Mar 2026 :
Week 3 - Face-to-face week HAMK (in person)
16 Mar - 20 Mar 2026 :
Tietotie 1 Valkeakoski Finland
Week 4 - Deliverables submission (online)
27 Mar 2026 :

Learning outcomes

By the end of this Erasmus+ Blended Intensive Programme, learners will be able to:

At the end of this BIP, students will be able to:

  • Understand the product development process
  • Conduct a profound SWOT-analysis
  • Understand the customer by gaining insights into their needs, barriers, and preferences through interviews
  • Develop a new product idea and improve innovative thinking
  • Collaborate and communicate in diverse teams

Selection criteria

Selection of the students will be based on: compliant prerequisites, order of submission, motivation and a balanced representation of the RUN-EU member institutions. 

Involved organisations and persons

Howest University of Applied Sciences

Partner Organisation
  • Falke Mally (Instructor)

Häme University of Applied Sciences

Host Organisation
  • Mukhammadyusuf Shaimardanov (Lead Instructor)
  • Ricardo Garcia Galiot (Instructor)

University of Burgos

Partner Organisation
  • Paula Rodríguez Torrico (Instructor)

Other persons involved

  • Salla Ahonen (Regional Stakeholder)
Product label: BIP-AIDMPRIN-01