Dreaming of a Green Christmas:

“Dreaming of a Green Christmas: Sustainable food tourism at winter markets” is a BIP jointly coordinated by the Howest University of Applied Sciences (HOWEST), the NHL Stenden University of Applied Sciences (NHL Stenden) and Technological University of the Shannon (TUS). 

External stakeholder: Visit Kortrijk

How do we create meaningful, innovative and regenerative food and drink experiences in tourism? 

This BIP offers an in-depth exploration of the principles and practices essential for solving this question. Participants will gain a profound understanding of the strong interconnections between food, culture, and tourism, and learn how to integrate these elements to offer meaningful, innovative, and regenerative experiences to tourists.  

Throughout a blend of keynote presentations, online tutorials, collaborative exercises, and expert guidance, participants foster skills in teamwork, diverse research techniques, and presentation. This comprehensive approach will empower participants to evolve into value-driven professionals who make purposeful contributions to their industries. The diverse mix of students and lecturers enhances the learning experience for all involved. 

During the face-to-face part of the course, hosted at Kortrijk, participants will apply their theoretical knowledge gained during the online part, by developing guidelines and advice for more meaningful, innovative, and regenerative food experiences, with a very specific focus on winter markets for tourists. An international case study comparison, desk research, field trips to winter markets in Bruges and Lille, and input from tourism experts in the field of food tourism will inspire participants to create guidelines and advice for the future development of (more) meaningful, innovative, and regenerative food experiences during winter markets.