Foundations of Business Planning
A guide for new entrepreneurs

This course is a starting point for aspiring entrepreneurs as it provides them with the essential knowledge and tools required to develop a business plan. Through explanatory videos, case studies, and practical exercises, participants will learn to articulate their business idea, analyze the internal and external environment, and understand the organizational, marketing, and financial dimensions of a business project.

Foundations of Business Planning: A guide for new entrepreneurs is the perfect starting point for anyone new to entrepreneurship. Designed for beginners, this course will guide you through the essential steps to create a complete business plan. Over four modules, you will learn how to define a business idea, analyze internal and external environments, and understand the basics of marketing, financial and accounting planning. This MOOC includes explanatory videos, practical templates, and self-assessment quizzes, with optional peer discussions. By the end, you will gain the confidence and tools to turn your idea into a viable business project. Sign up now and start building your entrepreneurial plan!

Modules:

1. Business Idea. Presentation of the necessary tools for developing a business idea and their usefulness in the current context.

2. Strategic Analysis and Planning

2.1. Introduction to strategic planning.

2.2. Introduction to external analysis: macro environment, development of the general environment analysis, specific environment, and competitor analysis.

2.3. Internal analysis: development of resource and capability analysis, operational plan, and human resources plan.

2.4. Conclusion of strategic analysis: creation of a SWOT analysis.

3. Marketing Plan

3.1. Introduction to the concept of marketing.

3.2. Market segmentation, identity, image, and positioning.

3.3. Marketing mix: product, price, distribution, and communication.

4. Financial and Accounting Analysis

4.1. Introduction to accounting.

4.2. Profit and loss statement.

4.3. Balance sheet.

4.4. Financial dimension.

4.5. Cost of capital.

4.6. Investment valuation.

Methodology

Viewing of explanatory videos on theoretical content (Spanish version with English subtitles).

Access to complementary resources: practical examples, case studies, relevant websites, etc.

Self-assessment through multiple-choice quizzes.

Optional peer forums.

Turn your business opportunity into a business plan. Learn the principles of strategic, marketing and accounting and financial planning to build a strong foundation for entrepreneurial success.