How to Become a True Ambassador for RUN-EU
5th Edition
The Short Advanced Programme (SAP), "How to Become a True Ambassador for RUN-EU" – 5th edition, is jointly coordinated by the University of Burgos (UBU) and Howest University of Applied Sciences (Howest). This SAP offers a programme for RUN-EU students designed to prepare them to communicate about the activities our alliance organises.
Through dynamic projects such as creating testimonials, social media campaigns, and practical workshops, students will strengthen their communication skills, create engaging digital content, and effectively communicate with their peers using different communication channels, including media platforms.
This programme will allow students to unlock the power of global connection and leadership. During the SAP, students will dive into the role of an ambassador, work in international teams, collaborate with communication officers and local RUN-EU teams, and design communication activities that can be implemented at their home universities. In addition, participants will explore storytelling, public speaking, video production, social media strategy, and inclusive communication while developing practical ambassador projects that can continue beyond the SAP.
One part of this journey is discovering the RUN-EU'er within each participant. Students will develop the skills needed to make a lasting impact in their communities and beyond by stepping outside their comfort zones and promoting the RUN-EU identity.
13th of April 2027 to 27th of May 2027
English
To be defined by each home higher education institution.
All RUN-EU students from any study cycle who will not have graduated before July 2028.
For information on scholarships please contact the RUN-EU Office or International Office of your home institution.
| Departing Country | Destination Country | Non-green Travel + Subsistence 2026 | Green Travel + Subsistence 2026 |
| Finland | Spain | 948 | 1088 |
| Ireland | Spain | 862 | - |
| Austria | Spain | 862 | 970 |
| The Netherlands | Spain | 862 | 970 |
| Portugal (Barcelos) | Spain | 764 | 838 |
| Portugal (Leiria) | Spain | 862 | 970 |
| Belgium | Spain | 862 | 970 |
| Czech Rep. | Spain | 862 | 970 |
| Romania | Spain | 948 | 1.088 |
Programme at a glance
Main Highlights:
- Introduction to the SAP, learning objectives and expected outcomes
- Ice-breaking activities and getting to know each other
- Introduction to the RUN-EU Alliance: mission, values and identity
- Group discussions: What does it mean to be a RUN-EU student?
- Group presentations and reflections
Main Highlights:
- What does it mean to be an ambassador?
- How can ambassadors influence their student communities?
- Personal experiences and testimonials from RUN-EU Ambassadors
- How to collaborate effectively with the RUN-EU Office at your university
- Understanding the roles, responsibilities and expectations of RUN-EU Ambassadors
- Group reflections and discussion
- Homework: Connect with your university's RUN-EU communication officer and local Student Council
Main Highlights:
- Basic principles of effective communication
- Storytelling and scriptwriting
- Showcasing communication content created by previous RUN-EU Ambassadors
- Group discussions
- Homework: Create a short introductory video presenting yourself, your university and your motivation for becoming a RUN-EU Ambassador
Day 1 (3 MAY 2027):
Morning session
- Participant registration and welcome session
- Introduction to the face-to-face programme and expected outcomes
- Ice-breaking and team-building activities
- Workshop: Photography Workshop: Principles of Composition
Afternoon Session
- Workshop: How to Create Engaging Videos.
- Workshop: Effective Communication and Social Media Strategies
Creating Persuasive and Engaging Content: Developing impactful messages and delivering persuasive speeches
Effective Social Media Communication: Strategies for creating and designing engaging content for social media
- European Aperitif – Cultural exchange and networking activity
Day 2 (4 MAY 2027):
Morning session
- Workshop: European Values, Fake News and Disinformation
- Workshop: Digital Content Creation and Video Editing
Copyright-free music for videos
Video subtitling and accessibility
Photo and video editing, including collage creation, using digital tools
Afternoon Session
- Working group sessions: Developing guidelines and scripts for video projects
- Cultural programme: Guided visit to Burgos Cathedral
Day 3 (5 MAY 2027):
Morning session
- Workshop: Verbal Communication and Public Speaking
- Working group sessions: Creating audiovisual content
Afternoon Session
- Practical assignment: Video recording and production on campus and around Burgos
- Cultural programme: Visit to the Museum of Human Evolution
Day 4 (6 MAY 2027):
Morning session
- Video Showcase: Presentation of group audiovisual projects
- Peer feedback and discussion of creative processes
- Launch of the RUN-EU Ambassador Video Challenge
Afternoon Session
- Workshop: How to Develop an Effective Communication Plan
Key principles of effective communication planning
Integrating RUN-EU activities for the 2027/2028 academic year into communication plans
- Working group sessions: Developing a joint communication plan for each participating university, based on previous discussions with their RUN-EU Communication Officers
- Cultural programme: Visit to the Centre for Contemporary Art (CAB)
Day 5 (7 MAY 2027):
Morning session
- Workshop: Podcast. Creating Audio Content
Afternoon Session
- Final Results and Awards - RUN-EU Ambassador Video Challenge
- Reflection on communication plans and future ambassador activities
- Certificate ceremony
- Evaluate the SAP through a survey and feedback session
Main Highlights:
- Welcome and reflection on the face-to-face week
- Final presentations of the communication plans developed by each participating university team
- Sharing experiences, challenges and best practices
- Group discussion, reflection and feedback
- Looking ahead: Implementing the communication plans and strengthening the RUN-EU Ambassador community
Learning outcomes
By the end of this Short Advanced Programme, learners will be able to:
- Understand the role and responsibilities of a RUN-EU Ambassador and gain a deeper understanding of RUN-EU;
- Identify their inner RUN-EU-er and recognise how they can actively contribute to RUN-EU programmes and initiatives;
- Communicate about RUN-EU in an inclusive and effective way;
- Actively engage their peers by developing a social media campaign strategy and an individual communication plan;
- Create digital communication content and use free digital tools such as Canva (and other AI tools) for video and photo editing in their role as RUN-EU Ambassadors;
- Collaborate effectively in international teams to design and implement ambassador activities;
- Develop confidence in peer-to-peer communication and student engagement.
Selection criteria
Selection will be based on the requirements and the motivation outlined in the submitted applications. The selection team will also take steps to ensure diversity and representativity. Students must be willing to act as ambassadors within their home institution and promote RUN-EU activities. Priority will be given to students with more than one year remaining until graduation. A total of five students will be selected per institution.
New partner institutions are particularly encouraged to nominate students, as participation in this programme will support their integration into the RUN-EU community.
The programme is open to students from all academic backgrounds who are motivated to become active RUN-EU Ambassadors.
Selected participants are expected to:
- actively participate in all online and face-to-face activities
- collaborate effectively in international teams
- create and share engaging communication content
- engage with RUN-EU initiatives at their home institutions
- commit to participating in the full programme
- continue contributing to the RUN-EU Ambassador community after completing the SAP.
Involved organisations and persons
Howest University of Applied Sciences
Partner Organisation- An Goegebuer (Instructor)
- Inge Defour (Instructor)
- Jolien Chielens (Instructor)
- Lies Vanhaelemeesch (Instructor)
- Sarah Markewich (Instructor)
University of Burgos
Lead Organisation- Dionisio Santidrián Arce (Regional Stakeholder)
- Olena Cherkun (Lead Instructor)
- Sergio Pérez-Castaños (Instructor)
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. Grant Agreement Number: 101124674
