Sustainable Marketing for Global Goals

Marketing possesses a distinctive responsibility in observing and comprehending diverse external influences and utilising these insights to shape the inner mechanisms of an organisation for informed strategies and upholding ethical principles and standards.

In today's dynamic and demanding operating environment, both profit-driven and non-profit organisations are seeking guidance incorporating the UN Sustainable Development Goals (SDGs) into the fabric of their organisation.

The objective of this SAP is to provide interdisciplinary students from across the RUN EU network (future graduate global citizens) with an awareness of ethical and sustainable approaches to designing and implementing marketing strategies within the organisations they will work with and for, that contributes to the triple bottom line of planet, people and profits.  In the future it is hoped that all organisations will adapt socially responsible marketing practices and our students will be leaders in this area. This SAP will not only identify current tools and models of marketing strategy but it will also apply these to a real-life organisation. The SAP will be delivered using principles of Universal Design Learning (UDL).

This Short Advanced Programme (SAP) is one part of a collobaration of 2 complimentary SAPs developed by TUS Athlone and NHL Stenden. The NHL Stenden SAP is Meaningful Content Production.