The Short Advanced Programme (SAP) ‘Next-Gen Content - 2.nd Edition’ is jointly coordinated by the Polytechnic University of Leiria (IPLeiria), the Howest University of Applied Sciences, the NHL Stenden University of Applied Sciences (NHL Stenden), and the Polytechnic University of Cávado and Ave (IPCA).
In this SAP, students will learn how media players could create media content for the next generations. They get to know the Gen Z and Gen Alpha audience and develop innovative formats.
Students delve into the media usage of Gen Z and Gen Alpha, new media tech and formats, creating compelling new media products.
The programme offers dynamic online sessions focusing on media trends, new media business models and tech developments in media by trying out new tools.
Students will apply theory to create innovative new media concepts for a media/content company honing skills in teamwork, research, ideation, and presentation, preparing them for real-world product innovation challenges in the media sector.
Presential week (23 - 27 March) at Polytechnic of Leiria.
23rd of February 2026 to 27th of March 2026
English
To be defined by each higher education institution.
RUN-EU students from the second year of a cycle of studies, with particular emphasis on students from study programs related to Communication, Journalism, Public Relations, Marketing and Multimedia & Creative Technology with interest in media.
Programme at a glance
Learning outcomes
By the end of this Short Advanced Programme, learners will be able to:
By the end of this Short Advanced Programme, students will be able to:
- Understand the media usage, barriers and preferences of the next generations Gen Z and Gen Alpha
- Understand and apply the 5 steps of design thinking in the media product process
- Understand and reflect on the ethics in media content creation
- Develop a new media concept based on theoretical knowledge and insights into the new media trends
- Develop in an intercultural context a working relationship with students, lecturers and other stakeholders and contribute to an atmosphere of trust.
- Compare (elements of) professional practice in their home country with (elements of) professional practice in other countries.
Selection criteria
Selection will be based on: compliant to the prerequisites, order of submission, motivation and a balanced representation of the RUN-EU member institutions.
Involved organisations and persons
Howest University of Applied Sciences
Partner Organisation- Caroline Baert (Instructor)
- Lieselot Vandamme (Instructor)
NHL Stenden University of Applied Sciences
Partner Organisation- Angela Dijkstra (Instructor)
- Frits Van Essen (Instructor)
- Martine van der Veer (Instructor)
Polytechnic University of Cávado and Ave
Partner Organisation- Ana Moreno (Instructor)
- Cristina Coutinho Pereira (Instructor)
Polytechnic University of Leiria
Lead Organisation, Host Organisation- Catarina Menezes (Lead Instructor)
- Inês Conde (Instructor)
- Leonel Brites (Instructor)
- Marta João Silva Oliveira (Instructor)
