The Short Advanced Programme (SAP) ‘How to Become a True Ambassador for RUN-EU’ – 3rd edition, is jointly coordinated by the the NHL Stenden University of Applied Sciences (NHL Stenden) and The Polytechnic university of Cávado and Ave (IPCA).
The "How to become a true ambassador for RUN-EU” provides a programme for RUN-EU students that will be put in place to communicate on the activities our alliance organizes. "Education is the most powerful weapon which you can use to change the world." - Nelson Mandela This SAP will allow the students to unlock the power of global connection and leadership by participating into the “How to become a true ambassador for RUN-EU”. During the SAP students will dive into the role of an ambassador, mastering inclusive communication techniques that transcend borders and foster meaningful connections. Through dynamic projects such as creating testimonials, social media campaigns, podcasts, blogs, and vlogs, they'll learn to amplify diverse voices and celebrate the vibrant tapestry of international student experiences. |
One part of this journey to become a RUN-EU ambassador is to find the RUN-EU-er inside of every participant. Students will cultivate their skills that are needed to make a lasting impact in their communities and even beyond. Because this week will be focused on becoming the ambassador, the students will have to be ready to step out of their comfort zones to be able to bring RUN-EU identity known to others.
16th of October 2025 to 2nd of December 2025
English
To be defined by each home institution.
In general terms, most students will have this RUN-EU SAP certified in the Diploma Supplement, as a minimal condition upon approval from their study programmes.
All RUN-EU students from any study cycle who have not graduated before July 2026.
Programme at a glance
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Online Session 1: Introduction Programme SAP, Personal Introduction & Starting Up Community Building (online)
16 Oct 2025 - 16 Oct 2025 CET 16:00hr - 18:30hr
Main Highlights:
- Introduction: What it contains and what to expect.
- Getting to know each other - break out room twice.
- Personal story from a former SAP member - experience.
- Your personal branding.
- Homework: Introduction of your university. -
Online Session 2: Branding & Creating (online)
28 Oct 2025 - 28 Oct 2025 CET 16:00hr - 18:30hr
Main Highlights:
- Lecture about branding, persona and creating a storyboard.
- Break out rooms per university: First round creating a persona, second round creating a storyboard. -
Online Session 3: Presentations & Storyboard (online)
30 Oct 2025 - 30 Oct 2025 CET 16:00hr - 18:30hr
Main Highlight:
- 7 presentations of 10 minutes per presentation and a break in between. -
Face-to-Face Week Overview (in person)
10 Nov 2025 - 14 Nov 2025 : NHL Stenden Leeuwarden Netherlands Day 1:
- Registration participants
- Welcome Programme this week, Typical Dutch (cultural introduction) and bonding activity
- How does RUN-EU work? by Peter de Boer (NHL Stenden) and Student Ambassador
- Community building and being an ambassador by Bauke Foppele (Centre of Entrepreneurship NHL Stenden)
- Campus Safari including Leeuwarden Student City, presentation by Anton van der Sluis (LCS)
- Harvest of the day | Check-out drinks & bites
Day 2:
- Travel to soccer stadium SC Heerenveen
- Presentation about promotion and membership stewards - what is important, how to behave as an ambassador by Lotte Koopman and Paul Spijkerman (SC Heerenveen)
- Stadium Tour
- Travel Back to Leeuwarden
- Visit Mediahuis Noord
- Harvest of the day | Check-out
- Evening programme: Ice Clinics at Elfstedenhal
Day 3:
- How to write a Marketing & Communications plan and get started. Do's and don't social media.
- Continue working on the MarCom plan
- How to create a good photo, podcast and video, and get started, by Martin Eenkhoorn and Frank Hogendorp (NHL Stenden)
- Harvest of the day | Check-out
Day 4:
- Workshop designing, by Ana Moreno and Cristina Pereira (IPCA)
- Workshop AI
- Group working
- Harvest of the day | Check-out
- Evening programme: Final night dinner
Day 5:
- Innovation measure eye tracking by Frederik-Jan van der Meulen
- Workshop presenting, how to pitch your idea
- Prepare your showcase
- Showcase deliverables (MarCom plan, video and podcast)
- Certificate Ceremony
- Evaluate the SAP through a survey and feedback session -
Online Session 4: Final Presentation MarCom Plan (online)
02 Dec 2025 - 02 Dec 2025 CET 16:00hr - 18:30hr
Main Highlights:
- 7 presentations of 10 minutes per presentation and a break in between.
- Students decide in what form the present this e.g., video, podcast etc.
Learning outcomes
By the end of this Short Advanced Programme, learners will be able to:
Students will gain a deep understanding of RUN-EU.
Who are you as a individual, student and how can you contribute to the RUN-EU programme
Students will be able to make content too.
to actively engage peers around them, the students will work on their individual communication plan.
This programme provides training on free programmes such as Canva (and other AI tools) in the perspective of being an ambassador.
Selection criteria
Selection will be based on requirements and submitted applications concerning motivation. The selection team will also take steps toward ensuring diversity and representativity. The students must be willing to operate as ambassadors within their home institution and promote the RUN-EU activities. Students that have more than two years until graduation are top of the list. The total number of students to be selected is five students per institution.
